👋 Hi! I'm Ruiyi Zhou.
Interaction designer on Ad monetizationGlobal sales AccelerationAI-native enterprise solutions
10 years of experience in B2B • Google Ads Sales Platform since 2018
Work Highlights
A collection of projects where I drove impact through strategy and design.
Mission Control
Strategic UX Lead for 0-to-1 Enterprise AI Sales CRM shifting paradigms to proactive workflows.
- Enterprise AI
- UX Strategy
- B2B CRM
What is Mission Control?
Mission Control solves severe workflow fragmentation by transforming the CRM into a proactive, AI-powered command center that curates data and provides generative tools for immediate execution.
Customer Maturity Journey
0-to-1 guided framework intelligently sequencing Google Ads products to tell sellers exactly what and how to pitch.
- Systems UI
- Sales Planning
What is CMJ?
A 0-to-1 guided framework that intelligently sequences Google Ads products based on a customer's specific marketing objectives, shifting the CRM from a passive database to a proactive workflow.
Marketing Advisor
Direct-to-advertiser companion with Voice UI and Live Transfer escalations.
- Conversational AI
- Direct to Customer
The Problem
Small and medium-sized advertisers struggled to optimize their campaigns without human account managers. We needed to scale support by providing ambient, contextual AI help directly in their workspace.
Sales Planning
Seamlessly embed Growth Planner directly into the core Plan and Pitch workflows.
- Growth Planner
- Sales Workflow
What is Sales Planning?
A core 2025 initiative to seamlessly embed Growth Planner—Google’s future headroom sizing tool—directly into the core Plan and Pitch workflows.
Light Projects & Demos
Smaller experiments, prototypes, and side projects.
Lyria Navigation
A responsive pill navigation pattern with intersection observer for active state tracking.
Jetski AI Workshop
Interactive workshop materials for AI-native prototyping and pair programming.
Community Prompts
A shared repository of high-performing prompts for product design and analysis.
Information Architecture
Exploring navigation and hierarchy patterns for complex enterprise B2B tools.
Design System
Token-based design system documentation and component library explorations.
My Philosophies & Principles
My approach to building AI-native, enterprise-scale products.
Lead with vision
I lead 0-to-1 product strategies and drive alignments across executives and cross-functional stakeholders to turn ambiguous problems into launched, scalable systems.
Prove with users
I believe that craft and deep user empathy are the fundamental building blocks of user trust and long term success.
Transform with AI
I use AI to prototype rapidly in code to accelerate the product design lifecycle, and actively upskill my team to do the same.
My Passion
What drives me beyond the day-to-day work.
Culture & Art
Deeply appreciating the rich tapestry of world history and diverse artistic expressions.
Autumn Foliage
Finding peace and inspiration in the vibrant colors of the fall season.
Value Investing
Investing and believing in the principles of long-term value creation.
About Me
I believe the best products are born at the intersection of empathy and data. I'm an interaction designer with 10 years of experience in enterprise solutions, ads monetization, and sales workflows.
When I'm not designing complex systems, you can find me exploring culture and art, seeking inspiration in autumn foliage, or studying the principles of value investing.
Skills & Expertise
A summary of my technical and strategic capabilities.
Design & Prototyping
- Figma
- Prototyping
- Design Systems
- HTML / CSS / JS
- Motion Design
Research & Strategy
- User Research
- Usability Testing
- Journey Mapping
- 0-to-1 Strategy
- Systems Thinking
Domain Expertise
- B2B Enterprise
- AI / ML Products
- Conversational UI
- CRM & Sales Tools